Long-term partner
Rebuilt the core broker-commission system, launched new B2B products that opened a new revenue stream, and improved the ad tech.
Your strategy and engineering partner
from startup to enterprise
We’re a Stockholm web agency for teams that want more than a pretty website. We help you decide what to build, test it with real users, ship fast and modern software, put AI to work where it pays off, and keep improving it all with data.
Got an idea or a growth goal? Let’s build something great.
What we’ve built for our clients
1-year engagement
Built real-time tools inside Klarna’s dev team that give customer support the live status of every order, payment and dispute.
7-month tech strategy
Set and executed the strategy for migrating a core B2B system to React, without pausing feature development.
Tom HopeE-commerce & CRO
Ran e-commerce management and conversion optimization that grew the web shop into a worldwide store.
Launch team
Built and launched the first product: pragmatic, efficient and ready for growth.
Startups, scaleups and global brands hire CLV LAB for
Your product team, on demand
Product Strategy
Not sure what to build next? We turn your goals and your users’ needs into a clear roadmap, show where AI genuinely adds value, and test the riskiest ideas with real users before you invest.
Tech Consulting
Senior engineers who advise your team or build alongside it: architecture, web and e-commerce platforms, and AI features that ship to production, not just to the demo.
Grow & Optimize
Stop guessing. We run experiments that show what actually moves your numbers, from sign-up to checkout, so every release is backed by data.
Legacy Migration & Modernization
Move off a legacy system without hitting pause. We plan and run migrations step by step, so your team keeps shipping features while the platform gets rebuilt.
Looking for a partner who builds what moves the needle?
Our fullstack team is ready when you are.
Let’s talkFrequently asked questions
What is CLV LAB?
CLV LAB (CLV LAB AB) is a web agency in Stockholm, Sweden, working with everyone from startups to global brands. We work as a strategy and engineering partner: we help you find what works, prove it with data and scale it.
What services does CLV LAB offer?
Product Strategy, Tech Consulting, Grow & Optimize, and Legacy Migration & Modernization. They work together: strategy and validation with real users first, then hands-on engineering, then continuous experiments that keep the numbers moving.
Who does CLV LAB work with?
Startups, scaleups and established global brands, from the first idea to platforms running at scale. Clients include Hemnet, Klarna, Daniel Wellington, Tom Hope, and Scope, and our team has experience from banking, real estate, e-commerce, B2B and marketing.
Where is CLV LAB located?
In Stockholm, Sweden. We’re available Monday–Friday, 8:00–17:00.
How much does a project cost?
It depends on the scope. Every project starts with a free analysis, project roadmap and estimate, so you know what it will cost before you commit.
How do I get started?
Email us at [email protected] with a short description of your idea or goal. We’ll get back to you with a free analysis, project roadmap and estimate.